News
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The Top 5 Branding Trends of 2023
Nostalgia Marketing: Nostalgia marketing is on the rise as it taps into the powerful emotional connections people have with their past, invoking feelings of comfort and familiarity. In an ever-changing...
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What To Expect Before Launching A Brand
You Will Need To Know More Than You Already Know Most Founders build a brand because they are experts or very well-informed about their work or trade. Your skills and expertise can only get you so far...
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Beginner's Guide To Defining Your Audience
Define Who You Are Building an audience starts with defining who you are and the purpose of your brand. Having a clear understanding of what your brand is and what...
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4 Mistakes To Avoid When Building A Brand
Broad Audience Your target audience is a core piece of your brand identity, as it provides focus and direction, and helps to craft strategy as you continue building your business....
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4 Steps To Set Up A Brand Style Guide
What Is It? A brand style guide is a comprehensive document that outlines the guidelines and specifications for maintaining visual consistency and brand identity across all marketing and communication materials....
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Building A Brand Pyramid
The Brand Pyramid is a tool that we use at Buddy+Co to help our client's define and organize the foundational elements of their brand. It's a great way to visually...
