We Become Part of Your Team.
Buddy + Co. embeds inside founder-led brands and runs the work — brand strategy, ecommerce, marketing, product, and everything in between. Whether you're building from the ground up or you've built something real and need a strategic partner to take it further, we operate like a senior member of your team, not a vendor you manage.
Most agencies hand you a deck. We show up Monday morning.
We come into your business, learn it fast, and start executing. That means cleaning up what's broken, building what's missing, and leading the functions you don't have bandwidth for. No long onboarding. No hand-holding required on your end. We know what a healthy DTC brand looks like and we get you there.
Here's What the First 90 Days Actually Look Like.
Most founders tell us the same thing after we start: they wish they'd done it sooner. We come in, assess what's working and what's not, and start fixing things in order of impact. Product data, marketing channels, site performance, ad strategy, forecasting — we work through it systematically so nothing falls through the cracks.
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We audit
Brand, site, product, marketing, and team. Fast and thorough.
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We prioritize
You see a clear plan for what gets fixed first and why.
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We execute
Embedded in your business, running the work alongside your team.
CaseStudies
We don't take on clients. We embed inside them. Four brands, four different starting points, one approach
View Our Case Studies- Ecommerce Build, Product Development, Performance Marketing From $35K a Month to $4M a Year
- Sales and Marketing Engine, Product Development, Retail Strategy From a $250K Brand to a High Seven Figure Luxury Retailer
- Brand Building, Marketing Engine, Category Expansion, Direct Mail From Launch Day to a few million and a Full Lifestyle Brand
- Platform Rebuild, Marketing Overhaul, Category Expansion, Content Unlocking the Next Chapter of a 20+ Year Brand
Hiring Buddy + Co was far and away the single best decision I made for Henry Duvall in our first year in business.
ChristopherDonnelly
I spent the first decade of my career inside some of the most respected lifestyle brands in the industry. Ralph Lauren, Brooks Brothers, Serena & Lily, ShopStyle. I learned what it takes to build and scale a brand at the highest level, from the inside.
What I kept seeing when I moved into the founder world was the same gap. Incredible brands with deep aesthetic authority and real commercial potential, working with agencies that understood execution but not the full picture. Vendors who could run a campaign but couldn't sit in the room and help make the harder calls.
I founded Buddy + Co. to be the partner I watched founders desperately need but rarely find.
One essay a week, from inside the brands.
Christopher writes about what it actually takes to build a beautiful brand that also makes money. Free, on Substack.