Define Who You Are
Building an audience starts with defining who you are and the purpose of your brand. Having a clear understanding of what your brand is and what value it can bring, will help to narrow and specify your audience.
Research Your Competition
Researching your competition is an easy way to define your own audience. Your competitor brands will likely already have an established customer base, so knowing not only who they’re talking to but how they are talking to them will serve you as you distill your core audience.
Be Authentic To YOU
Authenticity is imperative in every aspect of building a brand, and defining your audience is no different. How does your brand Mission emulate with you? What need do you have in your life today that your brand can solve? The more You can speak from a place of personal experience, the more it will resonate with an audience.
Test And Refine
Don't be afraid to experiment and test different audience segments and messaging. A/B testing can help you determine what resonates best. Regularly review and update your audience demographic as your business evolves and as you gather more data.