You Will Need To Know More Than You Already Know
Most Founders build a brand because they are experts or very well-informed about their work or trade. Your skills and expertise can only get you so far and do not guarantee success. You're going to need to know a lot more about accounting, scalability, marketing, sales, software, laws and a host of halo topics required for operating and making a brand a success.
Your Customers Likely Won't Come Flocking
No matter how great your product, how innovative your idea or how groundbreaking your technology, customers won't automatically find you and flock to you. Marketing is essential, especially when you’re just starting out. Through online marketing, content marketing, and growth hacking, your business will grow. There is no other way.
You Will Have Competition
Don't dive into entrepreneurship, thinking that you're the only fish in the pond. There are a lot of others competing for the same customer base. And the thing is, some of those competitors may be better than you! Their branding may be snazzier, their pockets deeper, their talent superior and their knowledge greater.