Most People Start With the Logo.
You’ll Start With the Truth.
You’ve got a great idea. A name. Maybe even a product. But what you don’t have yet is a real strategy, something built to hold up when you scale.
That’s where this incubator comes in.
We’ll spend 9 weeks working through every core decision that makes or breaks a brand: what you’re selling, who it’s for, how to price it, what to say, and how to sell it.
Not theory. Not fluff. Just clarity, direction, and structure.
“After two failed starts with ‘Shopify experts,’ I finally found the real deal. Christopher and the Buddy Brand Incubator team didn’t just help me build a brand — they transformed it. From strategic clarity to design sophistication, every session brought breakthrough moments. Their knowledge runs deep, their support is unmatched, and their impact? Unforgettable.”-Ella Where She Shops
What's InCluded...
Week 1
The Basics
We’ll kick things off with a clear-eyed look at where your brand stands and where you want it to go. Expect honest conversations, industry context, and a deep dive into The Buddy Method, our proven framework for building modern, resilient brands. You’ll define your north star, map your goals, and leave with a personalized roadmap to guide the weeks ahead.
Week 2
BRANDING
We’ll break down the essentials of strong branding, what it is, what it isn’t, and why it matters. From defining your core principles to curating your visual language, we’ll start shaping a brand identity that’s both strategic and true to you. You’ll begin crafting an authentic voice and visual foundation that your audience will recognize, trust, and remember.
Week 3
ECOMMERCE
Time to get under the hood of your Shopify store. We’ll cover what every founder should know, from setting up for scale to spotting the details that drive growth. You’ll learn how to read the numbers, track how customers shop, and use that data to build smarter, faster. Think of it as your Shopify cheat code.
Week 4
Budget & Forecasting
This week, we’ll shift into the financials. You’ll learn how to build a realistic budget, forecast revenue, and allocate resources to support smart, sustainable growth. We’ll cover projections, cash flow, and expense management—so you can stop guessing and start planning like a CEO.
Week 5
Organic Marketing
We’ll break down how to build brand awareness without buying every impression. From SEO to content strategy, community-building to B2B outreach, we’ll show you how to grow a loyal audience through authentic, organic engagement.
Week 6
Paid Media
You’ll learn how to build a paid strategy that actually works. We’ll map out audience segments, ad formats, and budget planning, plus practical tools to track and improve ROI. You’ll leave with a personalized blueprint ready to launch and scale.
Week 7
Product Development
This one’s fun. We’ll dive into how great products come to life—from early ideas to market-ready launches. You’ll learn how to research, prototype, and position products that align with your brand and resonate with your customer. We’ll also cover packaging, lifecycle planning, and finding that sweet spot between vision and viability.
Week 8
Operations
Behind every great brand is a rock-solid backend. We’ll look at inventory, fulfillment, supply chain, and systems that scale. You’ll walk away with tools to streamline delivery, improve margins, and keep customers happy, without burning out your ops.
Week 9
Conclusion
We’ll wrap it all up with a personalized plan forward. You’ll review progress, clarify goals, and walk away with a strategy built for growth. Plus, time for questions, final feedback, and a proper send-off.
Investment & How to Join
The Buddy Brand Incubator is a hands-on, high-impact program tailored specifically for ambitious founders ready to clarify, elevate, and scale their brands. The investment for the 9-session incubator is $4,500—an intentional commitment designed to ensure dedicated attention, impactful results, and tangible momentum for your brand.
What You'll Recieve
What You’ll Receive:
- Direct, personal guidance from Christopher Donnelly.
- Clear brand positioning, voice, and roadmap.
- Expert-driven site design and optimization guidance.Intentional, scalable product planning.
- Actionable strategies for paid media, email marketing, and customer acquisition.
- Exclusive templates, guides, and frameworks from Buddy + Co.
Next Steps:
To ensure alignment and mutual fit, we invite founders to apply before enrolling. Complete the brief form below. Once received, we'll review your application promptly (within 2 business days) and reach out directly to schedule an introductory call with Christopher.
Founder, CEO & Brand Builder
Meet Christopher Donnelly
Christopher Donnelly is a visionary brand strategist and the founder of Buddy + Co., a modern brand incubator and agency helping founder-led businesses scale with purpose. With over 15+ years of experience launching and growing multi-million-dollar brands, Christopher brings deep expertise in e-commerce, digital marketing, product development, and strategic leadership.
Before launching Buddy + Co., Christopher spent over a decade alongside household names like Ralph Lauren, Brooks Brothers, Serena & Lily, and ShopStyle. Today, he’s a trusted partner to a roster of high-growth fashion and home brands, brands he’s helped scale from zero to 7 and 8 figures. He knows what it takes to build a business from the inside out, turning vision into traction and traction into legacy.
What sets Christopher apart isn’t just experience, it’s intuition. He understands what modern founders need because he’s been in the room, behind the scenes, and in the trenches. His superpower? Spotting untapped opportunity, simplifying the path forward, and building the right team and strategy to get there, fast.
Jessica Ayala
Merchandising & Operations
Elliot Gross
Marketing Strategist
Cara Gibbs
Editorial & Branding
Additional Experts
Fellow Buddy's To Join & Share their expertise from Paid Media, Photography, Influencer Marketing & More
Christopher Donnelly
Founder & Business Strategist
Not Sure The Programs For You?
Feel free to reach out and inquire about any concerns before applying to ensure it's the perfect match for your business