Build a Brand That Lasts With Strategy, Soul, and Scale.
We partner with founder-led DTC brands to lead growth across brand, product, ecommerce, marketing, and more.
We’ve developed a deep understanding of the nuanced needs of our founders + brands. It's through these complex skill sets and our tailor-made support that positions them to thrive. Our 360-degree approach to business helps owners and entrepreneurs elevate to new heights while connecting them to industry expertise, a community of other founders, a collaborative partnership mentality, and an intuitive strategy.
Together with the founders, we develop a growth plan that works with your business goals.
Why Modern Founders Choose Buddy + Co.
Buddy + Co. isn’t just an agency; it’s a fully embedded, founder-first growth partner. We operate as your fractional C-suite, bringing deep expertise across brand strategy, merchandising, product development, Shopify, and paid media, without the bloat of traditional agencies.
Our approach is personal and precise. We build with you, not for you, leading weekly strategy, aligning teams, and making decisions that drive real traction.
No bloated decks. No bloated fees. Just sharp thinking, smart execution, and a team that acts like owners.
Whether you need full-service execution or collaborative support for your existing team, we meet you at your stage, with a model built for what’s next.
Comprehensive Services for Every Growth Stage
We lead strategy, execution, and performance across the core functions that move founder-led brands forward. No silos. No guesswork.
Brand Strategy & Growth Planning
We guide founders through high-level decision-making, offering fractional C-Suite leadership, brand positioning, audience mapping, growth roadmaps, and revenue forecasting. All with founder-first precision and elevated impact.
What’s Included:
- Brand positioning & tone of voice
- Audience personas & journey mapping
- Quarterly planning & long-term forecasts
- Executive-level brand consultancy
Product Development & Merchandising
We help you define what to sell, when to release it, and at what price. Our approach combines assortment strategy, product planning, seasonality, and margin optimization, so your roadmap fuels growth, not friction.
What’s Included:
- Assortment strategy & seasonal planning
- Margin modeling & pricing architecture
- Product lifecycle and launch cadence
- Sourcing strategy guidance
Shopify & Site Optimization
From wireframe to checkout, we optimize your Shopify storefront for conversion, speed, and brand consistency. Expect UX audits, PDP enhancements, landing page creation, and seamless tech Stack integration.
What’s Included:
- Full Website Development
- UX/CRO audits & recommendations
- Custom landing pages & PDP enhancements
- Tech stack integrations (Klaviyo, Pixel, analytics)
Performance Marketing & Paid Media
We build and manage full-funnel campaigns across Meta, Google, Pinterest, and layer in programmatic mailing, email + SMS automation for maximum impact. Every dollar works harder, measured by ROAS, CAC, and conversion.
What's Included:
- Paid strategy across Meta, Google, Pinterest, and programmatic mailing
- Full-funnel campaign buildouts: top, middle, and bottom of funnel
- Klaviyo email & SMS flows, campaign calendars, and segmentation
- Focused on ROAS, CAC, LTV, and long-term efficiency
Content, Creative & Organic Marketing
We guide the visual, editorial, and community-facing voice of your brand—ensuring every post, page, and campaign reflects both your strategy and your soul.
What's Included:
- Editorial calendars and content planning
- Campaign concepting across digital and print
- Founder-facing creative guidance and team oversight
- Organic social strategy & community engagement
Founder Advisory & Strategic Planning
We work directly with founders to align vision with execution—guiding high-level decision-making across brand, business, team, and growth. This is where clarity meets leadership, and plans become traction.
What's Included:
- Weekly or biweekly founder strategy calls
- Prioritization planning and decision support
- Team structure & delegation frameworks
- Forecasting, KPIs, and growth modeling
