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The Agency Effect

As a global brand Incubator + creative agency with offices in Dallas, Los Angeles and London, Buddy + Co frames brands into their respective markets within the fashion, home, and lifestyle DTC space.

We’ve developed a deep understanding of the nuanced needs of our founders + brands. It's through these complex skill sets, and our tailor-made support that positions them to thrive. Our 360 degree approach to business helps owners and entrepreneurs elevate to new heights while connecting them to industry expertise, a community of other founders, a collaborative partnership mentality, and an intuitive strategy. 

Together with founders, we develop a growth plan that works with your business goals.

Business Strategy & Roadmap

Strategic Alignment & Performance Optimization

Product Development & Merchandising

E-commerce & Optimization

Marketing & Paid Media

Editorial & Branding

The services we offer, available through two customizable packages based on your brand’s specific needs. Whether you need full execution or a collaborative approach, we are ready to partner with you.

Full-Service Package: Buddy Takes the Lead

For brands seeking comprehensive support, our Full-Service Package allows the Buddy + Co. team to handle every aspect of your business’s execution. From strategy to day-to-day operations, we take the lead so you can focus on growing your brand while we handle the heavy lifting.

Key Services Included:

  • Business Strategy & Roadmap: Custom strategic planning, sales forecasting, and financial management.
  • Marketing & Paid Media: Integrated 360-degree marketing campaigns, including email, editorial, paid media, and partnerships.
  • E-commerce Design & Optimization: Complete oversight of e-commerce design, product page creation, and site optimization.
  • Product Development & Merchandising: Product sourcing, merchandising strategies, and margin optimization.
  • Strategic Alignment & Performance Optimization: Weekly check-ins and quarterly offsites to track progress and make adjustments.
  • Editorial & Branding: Creation of cohesive brand narratives and editorial strategies that align with your brand identity, ensuring strong market presence.

This package is ideal for brands looking for a partner to take the reins and lead them through every step of their journey. We’ll handle the execution, so you can focus on vision.

Collaborative Package: Buddy + Your Team

In this package, we blend our expertise with your existing team. The Buddy + Co. team will handle select executions while advising and mentoring your internal team to grow their capabilities. This collaborative approach offers a unique blend of hands-on support and valuable training.

Key Services Included:

  • Shared Execution & Training: Buddy + Co. manages key functions while mentoring your team on strategy and execution.
  • Tailored Strategy Sessions: Co-development of strategic roadmaps, marketing campaigns, and product optimizations, with an emphasis on best practices.
  • Marketing & Paid Media Guidance: Expert support in editorial, email, paid media, and partnerships, while guiding your team to optimize efforts.
  • Product Development Mentorship: Hands-on guidance for your team through product sourcing, merchandising, and profitability strategies.
  • Weekly Meetings & Ongoing Mentorship: Regular meetings for alignment, ongoing mentorship, and strategic adjustments to ensure success.
  • Editorial & Branding: We help your team develop consistent branding and editorial strategies, ensuring alignment with your brand’s voice and market positioning.

This package is perfect for brands that want to empower their internal teams while still benefiting from Buddy + Co.’s deep expertise and hands-on leadership.

Founder Christopher Donnelly

Chat With Christopher

If you're feeling stuck or uncertain about your next steps, consider scheduling a one-on-one session with Christopher. He can provide guidance and a quick dose of inspiration to help you navigate your way forward.

Our Clients.

We embark on every relationship with founders as we would a close Buddy + believe that through trust, open communication + a partner-mentality we can create meaningful, impactful + successful brands. Below is a sample of a few past & present clients:

Client Reviews

Meghan Stanton - Founder Henry Duvall

Hiring Buddy + Co was far and away the single best decision I have made for Henry Duvall in our first year in business. I feel so lucky to have found Christopher and his team and cannot imagine where Henry Duvall would be today without them. The growth and success we have seen in our first year in business is so tied up in my partnership with Buddy + Co, and it is because they truly believe that your success is their success. Everything they do is with that mentality and I am continually blown away by the support I receive from them.

Practically speaking, I never could have imagined all the ways that Buddy + Co would help me along this journey. There is truly no part of our business that they have not touched and improved upon, from product development to production to social media to our website. Christopher is so incredibly knowledgeable and experienced in the retail industry and his entire team is always ready to roll their sleeves up to help share the workload or solve a problem.

But what truly sets Buddy + Co apart is the relationship you gain with them. A year ago, I was a solo entrepreneur, trying to navigate my way through a new career and new industry, and now I have a partner in this business who is just as invested in its success as I am. Christopher, Jess, and their team have become trusted advisors, amazing colleagues, and dear friends. That is not something you find every day, and it has been invaluable for me as I create and grow this business.